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C R U D O  x  S M I L E Y

A R T   D I R E C T I O N

A meaningful working experience with the global lifestyle brand Smiley®, reminding people to smile, love, and stay happy!

The charms were designed to mix and match with the company's signature leather goods, they were crafted by the enamelling technique to raise metal texture. The gift box cover was designed as detachable which can be turned into a greeting card for people to write down their blessings.

W O R K   S C O P E

Project Management

Art Direction

Photoshoot Management

Visual Design

Product Design

Packaging Design

VM Design

 

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